Monkey Business

I was thinking about starting a business bootcamp, is it absurd to call it monkey bootcamp?

Would you go to a company called bootcamp or monkey is it the name discourage you? I am trying to decide if I should keep it as a serious business and more fun and light heart. It is not a bootcamp for troubled teens or prisoners is a fitness program for adults who want to get into shape. Maybe I should call it a fitness camp? does this change your answer?

If you want it to be fun and light heart, can not make sense call a bootcamp? If you want it to be serious, you want a monkey for a client?

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[phpzon]Monkey Business, 14, Toys[/phpzon]